Connect and Create

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PERSONAL EXPERIENCE

Through my gifts, I am working to emphasize the importance of trusting the creative process, embracing imperfection, and recognizing the value of each individual’s unique expression. I believe in the power of love, connection, and creating a new perspective.

As an advocate for creative expression and personal growth, I encourage others to embrace their uniqueness, trust their intuition, and be a witness for beauty in the journey of life. My hope in sharing my story is to honor all who came before me by using my voice and speaking of the value of intuitive understanding and sensitivity. By connecting within and noticing the miracles and wonder around us, our lives become gifts and our presence becomes a source of healing and inspiration.

We are not machines, you have something authentic within to offer the world. Together we can become leaders of our own lives, have discernment, live with intention and create more love. Our hearts are powerful when we connect with creativity.

I have hosted in person workshops for children (Create After School) and adults (Connect With Creativity)  and desire to share my healing journey and creations with others through my blog, online workshops and social media platforms.

Daidra inspired/ Self Development and Mindfulness Journals/ Workshops  channel/visionary/creator
• Designed Nature Speaks Journal, Tend to the Garden of Your Heart and Inner Warrior Project
• Created Illustrations, Instagram graphics and watercolor paintings for journals and self development projects
• Designed and wrote Wild Side a children’s book about connecting with nature
• Teacher in a two-year old classroom
• Introduced outdoor art and mindfulness projects (Art Garden) incorporating recycling crafts and nature based creativity
• Hosted an after school program called (Create After School) to inspire children to use what they have to create something new
• Developed a Workshop (Connect With Creativity) to share stories and experiences of moments when creativity enriched our lives

PROFESSIONAL EXPERIENCE

Creative Services & Marketing Design

  • Partnered with Marketing Director, developers, and cross-functional teams to redesign and successfully launch the company website

  • Led the creation of brand-aligned visuals including icons, graphics, infographics, and digital assets across platforms

  • Designed and produced comprehensive sales collateral for dealers, partners, and internal teams

  • Conceptualized and executed landing pages, digital campaigns, and consumer promotions

  • Developed print and digital materials including brochures, advertisements, sales sheets, and product literature

  • Updated mobile app assets and marketing materials to reflect evolving technology and product offerings

  • Directed full creative execution for corporate events, including invitations, signage, programs, and branded materials

Team Leadership & Campaign Strategy

  • Led Creative Services team, providing design direction and ensuring brand consistency across corporate and consumer initiatives

  • Conceptualized and executed multi-channel marketing campaigns reaching over 3M users

  • Developed sales and marketing collateral supporting both pre- and post-sales efforts

  • Created digital assets including animated web banners, email campaigns, and interactive content

  • Spearheaded company rebrand (logo, color systems, and marketing materials) tied to international expansion

  • Established visual standards including color palettes for office environments and branded assets

  • Managed deadlines, workflows, and rapid-response design needs in high-pressure situations

  • Oversaw marketing initiatives reaching 300+ financial institutions, contributing to $3.2M+ in annual revenue

  • Directed creative for annual client conferences, focusing on lead generation and product education

  • Managed vendor relationships and coordinated production processes

Editorial Design & Publication Management

  • Directed design, layout, and production timelines for monthly magazine features and sections

  • Collaborated with photographers and editorial teams to develop visual concepts and execute shoots

  • Redesigned and relaunched regional magazine sections to improve readability and engagement

  • Oversaw food section design, including visual storytelling and supporting graphics

  • Conducted press checks to ensure print quality, color accuracy, and consistency

  • Reviewed and approved full publication layouts prior to print

  • Managed advertising department design output, media kits, and PR materials

  • Developed event marketing materials and signage

Web, Branding & Production Design

  • Designed and maintained website content, collaborating with IT and stakeholders to implement updates

  • Created web layouts and digital assets using industry-standard tools

  • Designed trade show displays, environmental graphics, and experiential branding elements

  • Developed logos, brochures, newsletters, annual reports, and direct mail campaigns

Product, Packaging & Experiential Design

  • Designed point-of-purchase displays, retail signage, and packaging for national and international products

  • Created illustrations and technical visuals for advertising and marketing use

  • Produced print-ready production files including die-cuts, labels, and templates

Production & Project Management

  • Managed end-to-end design processes across multiple stakeholders and vendors

  • Produced nationwide publications and large-scale marketing materials

  • Oversaw outsourced printing and ensured quality control across deliverables

  • Developed trade show materials for domestic and international events

  • Implemented cost-saving strategies in direct mail and production workflows

  • Created customer-facing installation and support materials